Museums are generally thought of as places fit for cultural connoisseurs that feature antiquities. But the Asian Civilisations Museum has been pushing the boundaries of its marketing to draw the younger crowd. This included a partnership with ESSEC Business School to promote the Life in Edo x Russel Wong in Kyoto exhibition. Find out how the museum is switching up its marketing and what the future of museums would be like.
Museums are generally thought of as places fit for cultural connoisseurs that feature antiquities. But the Asian Civilisations Museum has been pushing the boundaries of its marketing to draw the younger crowd. This included a partnership with ESSEC Business School to promote the Life in Edo x Russel Wong in Kyoto exhibition. Find out how the museum is switching up its marketing and what the future of museums would be like.