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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Podcasting since 2020 • 121 episodes
Marketing Connected
Latest Episodes
Agency Agenda | Ogilvy's Kunal Jeswani on his 3 big bets for 2026
In this third episode of Agency Agenda, Ogilvy's ASEAN CEO Kunal Jeswani breaks down how he’s steering six markets across Southeast Asia and where growth will come in 2026.From scaling social, content, and influence capabilities to driv...
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25:22
PR Asia SG: Use AI as a partner, and not a quick fix
OpenAI’s leap from a quiet research lab to a tech giant with 700 million weekly users has brought intense scrutiny and unprecedented comms challenges. From balancing reactive press demands to shaping proactive narratives, its team has had to ev...
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14:55
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PR Asia SG: Brands must think like political campaigns
In today’s TikTok-fuelled landscape, a single viral moment can reshape a brand’s reputation overnight. PR teams now operate in a real-time, always-on environment where narratives shift fast and misinformation spreads even faster.Ben LaB...
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25:25
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Agency Agenda | Rana Barua charts Havas' growth across Asia
In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North As...
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Season 1
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Episode 2
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25:40
Agency Agenda | Sir Martin Sorrell says 'Data is not the enemy of creativity'
What does the future of advertising look like when AI, data, and creativity collide? Sir Martin Sorrell, founder of WPP and executive chairman of S4 Capital, shares his insights on the trends shaping the industry and what will sepa...
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Season 1
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Episode 1
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27:46
