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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Podcasting since 2020 • 89 episodes
Marketing Connected
Latest Episodes
Content360: Turning punchlines into brand power
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking ima...
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22:22
Content360: Marketing with a CEO mindset, the Baskin-Robbins way
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking ima...
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19:47
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Can brands make an impact without a legacy?
Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books.The integrated campaign taps into literary nostalgia, highlighting Coca-Cola’s appearances in classics such as ...
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7:14
Are podcasts the new political battleground in Singapore?
As Singapore gears up for its General Elections on 3 May 2025, political campaigning is undergoing an audio transformation as podcasts emerge as a surprising front-runner for voter engagement.In this new digital landscape, where authenti...
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8:24
Content360: How STB is turning tourism into branded entertainment
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 12 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking ima...
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21:36
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