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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Podcasting since 2020 • 108 episodes
Marketing Connected
Latest Episodes
DMA 2025: Ayudante APAC on simplifying data for smarter decisions
In this special Digital Marketing Asia 2025 episode, we’ll be diving into the world of data, AI, and marketing measurement with Ayudante APAC, a digital marketing consulting firm.On 24.5.2025, Naohiro Yamaura, the chairman and CEO of Ayu...
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22:49
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In Conversation | How tech is powering a global tea brand
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growin...
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34:14
Why APAC is (still) cautious about the fractional marketing model
Fractional chief marketing officers (CMOs) are on the rise. These folks are quietly reshaping how companies tackle marketing leadership, delivering top-tier strategy and expertise on a flexible, part-time basis without the hefty price tag of a ...
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8:19
In Conversation | From founder's son to brand builder
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", we speak with Sai Tzy Horng, director of Julie’s Biscuits, who oversees marketing and people functions while leading the brand’s global rebr...
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32:01
