.jpg)
Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Podcasting since 2020 • 127 episodes
Marketing Connected
Latest Episodes
How marketers can score in the zero-click search era
AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging om...
•
7:28
PR Asia SG: Turning a crisis into a 'money can't buy' reach
In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.” From immediate media presence to embracing social plat...
•
19:50
.jpg)
PR Asia SG: Straits Times' strategic shift towards new media
In this snippet from our PR Asia Singapore conference, Jaime Ho, editor at ST, shares insights on the organisation’s evolution as it celebrates its 180th anniversary. He delves into SPH’s strategic shift towards new media and community ...
•
19:09
Agency Agenda | Amrita Randhawa talks acquisitions and Publicis’ AI play
In this episode of Agency Agenda, Amrita Randhawa, CEO of Publicis Singapore and Southeast Asia, breaks down how AI and recent acquisitions are reshaping the Publicis network.She unpacks why 80% of media dollars in the region are now AI-...
•
Season 1
•
Episode 5
•
30:16
