Just today, the South China Morning Post announced that it will spin-off its blockchain-based NFT business to form a new company called ‘Artifact Labs’. At launch, SCMP CEO Gary Liu will take on the responsibility to oversee the expansion of Artifact Labs.
He tells MARKETING-INTERACTIVE why this decision came about and the potential synergies between the NFT business and a 119-year-old company.
Just today, the South China Morning Post announced that it will spin-off its blockchain-based NFT business to form a new company called ‘Artifact Labs’. At launch, SCMP CEO Gary Liu will take on the responsibility to oversee the expansion of Artifact Labs.
He tells MARKETING-INTERACTIVE why this decision came about and the potential synergies between the NFT business and a 119-year-old company.