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Marketing Connected

Tony Fernandes: Old fashioned brand marketing still works

November 10, 2021 Marketing Interactive Season 6 Episode 4
Tony Fernandes: Old fashioned brand marketing still works
Marketing Connected
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Marketing Connected
Tony Fernandes: Old fashioned brand marketing still works
Nov 10, 2021 Season 6 Episode 4
Marketing Interactive

AirAsia's group CEO Tony Fernandes explains during a recent fireside chat session at Digital Marketing Asia on the company's transformation journey from a budget carrier to a digital lifestyle company, and how the pandemic gave it time to rethink its strategy and pivot.

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Show Notes

AirAsia's group CEO Tony Fernandes explains during a recent fireside chat session at Digital Marketing Asia on the company's transformation journey from a budget carrier to a digital lifestyle company, and how the pandemic gave it time to rethink its strategy and pivot.