Marketing Connected

Night Owl Cinematics' massive change in direction

January 21, 2022 Marketing Interactive Season 1 Episode 1
Night Owl Cinematics' massive change in direction
Marketing Connected
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Marketing Connected
Night Owl Cinematics' massive change in direction
Jan 21, 2022 Season 1 Episode 1
Marketing Interactive

Founded in 2012, NOC mainly focused on influencer-driven content and worked with brands such as Grab, Sony and AirAsia. Last October, CEO and founder Sylvia Chan was accused of using slurs and bullying employees. Shortly after this incident, Sylvia took time to rethink NOC's direction and decided to pivot to become a content-led company. Find out why in this episode!

Show Notes

Founded in 2012, NOC mainly focused on influencer-driven content and worked with brands such as Grab, Sony and AirAsia. Last October, CEO and founder Sylvia Chan was accused of using slurs and bullying employees. Shortly after this incident, Sylvia took time to rethink NOC's direction and decided to pivot to become a content-led company. Find out why in this episode!