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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Podcasting since 2020 • 141 episodes
Marketing Connected
Latest Episodes
Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand
In this episode of Agency Agenda, Lara Hussein, CEO and founding partner of M+C Saatchi KARSA, shares the story behind the agency’s shift to full local ownership and its rebrand. She unpacks the meaning of “KARSA”, and how it reflects the agenc...
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17:03
Agency Agenda | TSLA’s Eunice Tan on doing the best work of their careers
In this episode of Agency Agenda, Eunice Tan, group CEO of The Secret Little Agency (TSLA), shares her take on what bold creativity really means for the agency. Moving beyond hype-driven campaigns, she explains why long-term brand building and ...
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24:05
Agency Agenda | 'We are a human capital business', says GO's Peter de Kretser
In this episode of Agency Agenda, Peter de Kretser, founder and CEO of GO Communications, unpacks the agency’s journey in Malaysia and beyond. He shares why storytelling remains at the heart of PR, even in an AI-driven world, and how GO is buil...
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24:36
Agency Agenda | Moonfolks' Anish Daryani sets eyes on new market entries this year
In this episode of Agency Agenda, Anish Daryani, CEO of Moonfolks, shares the thinking behind the agency’s rebranding, and upcoming regional expansion into Vietnam and Brunei. He also reflects on his entrepreneurial journey, how Vi...
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25:27
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Agency Agenda | Burson APAC’s HS Chung on resetting culture for the future
In this episode of Agency Agenda, HS Chung, APAC CEO of Burson, shares how she is building a unified, future-ready agency following its recent merger. She dives into the importance of creating a new culture, not holding onto legacy ways of work...
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25:32
