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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Latest Episodes
In Conversation | How Airwallex channels sports energy into B2B impact
In this episode of In Conversation, Jon Stona, VP of global marketing at Airwallex, shares how challenger brands can rethink B2B marketing. Drawing from his experience at Google and Stripe, he unpacks why fundamentals stil...
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Hashtags aren't dead, they're just on 'life support'
Once the backbone of content discovery, hashtags have been quietly pushed to the margins as platforms evolve into systems that understand content without needing to be told what it is. What’s replacing them isn’t another tactic, it...
In Conversation | Are we forgetting what makes marketing work?
Lex Bradshaw-Zanger, chief marketing and digital officer, SAPMENA at L'Oréal Groupe, joins Marketing Connected to unpack what it really takes to lead across 13 timezones.In this "In Conversation" episode, Lex shares why Southea...
Agency Agenda | VaynerMedia's Marcus Krzastek on AI, media, and creative convergence
On this latest episode of “Agency Agenda”, Marcus Krzastek, international president of VaynerMedia, shares his journey from project manager to global leadership alongside Gary Vaynerchuk. He discusses the evolving nature of talent, and how AI i...
Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand
In this episode of Agency Agenda, Lara Hussein, CEO and founding partner of M+C Saatchi KARSA, shares the story behind the agency’s shift to full local ownership and its rebrand. She unpacks the meaning of “KARSA”, and how it reflects the agenc...
