.jpg)
Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Latest Episodes
Content360: Why Mamee Double-Decker did everything a snack brand shouldn’t do
For a while, Mamee Double-Decker felt like it was doing everything right. The company was launching campaigns, rolling out SKUs and pushing limited-edition products. Yet despite staying visible, something was missing.“Our problem was no...
In Conversation | From meme pages to shaping SEA's creator economy
In this episode of “In Conversation,” Karl Mak, co-founder of HEPMIL Media Group, shares how a failed regional expansion and the rise of TikTok led them to pivot into the creator economy, culminating in HEPMIL’s acquisition by Publicis Groupe.&...
.jpg)
In Conversation | The business of belief and marketing national pride
In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker. Kuek shares how success metrics have shif...
.jpg)
Are AI chatbots building the next walled garden?
Artificial intelligence chatbots have quickly become part of our everyday routines—from answering questions and drafting emails to planning trips and summarising long documents. But as these tools become more convenient, they also ...
.jpg)
Content360 PH: CHAGEE's localisation bet on Philippines' experience economy
Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led localisation - not simply aggressive expansion - will define whether global lifestyle brands can truly resonate in culturally nuanced markets such a...
