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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Episodes
90 episodes
Weekly Roundup: Ad war brews, 101 on Notebook LM and more
Happy Friday MARKETING-INTERACTIVE listeners and welcome back to the weekly roundup. This week we're seeing a brewing ad war, a new CEO appointment for our favourite ice cream brand and the latest in AI developments. Check it out!
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Season 1
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Episode 18
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4:58
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Weekly roundup: Bobba x Simu Liu: Cultural appropriation?
Happy Friday MARKETING-INTERACTIVE listeners and welcome back to the weekly roundup. This week has been an exciting one filled with unique collaborations, a controversy and more. Tune in!
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Season 1
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Episode 17
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4:49
Weekly Roundup: Fairprice's heartwarming ad, Meta's new video AI model and more
Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week has been an interesting one filled with mystery ads, new developments in AI and more. If you need a quick summary, welcome to MARKETING-INTERACTIVE's&n...
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Season 1
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Episode 16
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4:31
Weekly Roundup: UNIQLO SG scrubs IG page clean, TikTok's search ad offerings and more
Welcome back to this week's Weekly Roundup! This week, the team is coming to you live and in person from Jakarta where we have just wrapped our Digital Marketing Asia conference. Want a glimpse at the top stories of the week, listen o...
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Season 1
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Episode 15
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3:21
Weekly Roundup: OpenAI’s potential new logo, is the word 'Google' losing its shine and more
Welcome back to this week’s episode of the Weekly Roundup! Search is quickly changing the game and using ‘Google’ as a verb may not be as popular with the new generations as it used to be. We break it down in this brand new episode.
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Season 1
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Episode 14
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4:11
Weekly Roundup: KFC SG picks new marketing director, Flappy Bird makes a comeback and more
Millennials rejoice! The iconic Flappy Bird game is making a comeback and we are here to give you everything you need to know in this week's episode of the Weekly Roundup.
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Season 1
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Episode 13
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2:41
Weekly Roundup: Audi SG's new GM of marketing, Taylor Swift's savvy PR response and more
In this week’s Weekly Roundup, Gen Z journalist A'bidah covers a controversial blackface video by a local car dealership, Taylor Swift’s savvy PR response to Trump’s AI photos and more.
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Season 1
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Episode 12
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4:17
Weekly Roundup: Agency heads react to new Australian employee law and more
In this week's Weekly Roundup, our Gen-Z journalist A'bidah takes us through this week's hottest topics including the launch of new agency Sweatshop by ex-Germs CEO and ex-Publicis ECD, Australia's new law and more.
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Season 1
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Episode 11
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4:13
Weekly roundup: ZUS Coffee's Palestine cup sleeves, IKEA's bag reimagined and more
In this week's Weekly Roundup, we dive into some really incredible campaigns we have seen from across the region as well as exciting new appointments.
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Season 1
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Episode 10
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2:44
Weekly Roundup: Trending Maybank branch, dating apps at the Olympics and more
In this week's Weekly Roundup, our Gen-Z journalist A'bidah takes us through this week's trending topics including Maybank's photo spot on Xiaohongshu, how engagement on dating apps has peaked during the Olympics and more.
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Season 1
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Episode 9
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3:32
Weekly roundup: Max Maeder's win, Instagram switches to views as new metric and more
In this week's Weekly Roundup, we dive into DBS' trendjack of Max Maeder's Olympic win and a deep dive into what marketers need to know as Instagram switches to views as a primary metric.
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Season 1
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Episode 8
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4:13
Weekly roundup: Income Insurance's saga continues, 101 on SearchGPT and more
In this week's Weekly Roundup, we dive into the ongoing saga surrounding Income Insurance and deep dive into OpenAI's new SearchGPT prototype and how marketers can prepare for the future of search.
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Season 1
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Episode 7
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3:29
Weekly roundup: SEO tips from Neil Patel, MOF's AI blunder and more
In this week's Weekly Roundup, we take a look at the AI-generated ads that have stirred up heated conversations and give you key SEO tips from THE best digital marketer in Asia. Tune in to find out more!
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Season 1
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Episode 6
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3:37
Weekly roundup: Nike's controversial ad, Google backtracks on cookies and more
Google is backtracking on its plan to remove third-party cookies in its Chrome browser, after its long-standing effort to phase out the cookies that were created to track users online. The big move comes after advertisers continuously expressed...
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Season 1
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Episode 5
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3:09
Weekly roundup: Changi Airport Group's media pitch results, Nara Smith and more
This week, one of the hottest topics of discussion on TikTok has been around influencer and model Nara Smith who has been incredibly popular for making things such as cereal, bubble gum and bagels from scratch. But what got netizens talking was...
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Season 1
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Episode 4
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5:56
Weekly roundup: Faye Wee, the Paralympics' TikTok strategy and more
Did you find the content on the Paralympics Tiktok page funny or offensive? In this week's episode, we discuss the content that had our newsroom split into generations. While our younger journalists and colleagues found the content hilarious, s...
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Season 1
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Episode 3
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4:48
Weekly roundup: FOOH, HPB's creative pitch results and more
In this week's episode, we explore fake OOH executions which has taken over the industry by storm, forcing marketers to think creatively. But what are some of the regulations to executing these FOOH stunts that marketers need to keep in mind? L...
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Season 1
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Episode 2
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2:35
Weekly roundup: 28 June 2024
In this week's Weekly Roundup, we discuss why 'Kudasai' girl Devin Halbal is such a global phenomenon as AirAsia becomes the latest brand out of Asia to onboard her as a part of its influencer content strategy. What makes her so special? Tune i...
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5:11
Content360 convos: Tackling ad dollar wastage in content marketing
In today’s world where budgets and purse strings are being tightened, marketers can no longer waste their marketing budgets. Media veteran Phin Wong, who currently heads content marketing and lifestyle media at SPH, debunks some of the myths ar...
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21:14
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Yung Raja: 'The demand for authenticity is in my craft of rap'
Last July, Singaporean hip hop artist and rapper Yung Raja received a shoutout from American TV show host Jimmy Fallon in the “Do Not Play” segment of The Tonight Show. Fallon usually roasts songs in that segment and he happened to play a snipp...
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Season 1
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Episode 1
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15:12
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How will NFTs supercharge the creator and influencer marketing space?
NFTs can be seen as a game changer for creators, allowing them to now reach out directly to their loyal fans as well as a wider global audience. So how will NFT transform the creator and influencer marketing landscape? Hear from Je...
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Season 1
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Episode 2
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14:54
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So, your brand already has NFTs. What's next?
NFTs are all the rage these days. UK-based consultancy Juniper Research said the number of NFT transactions globally will grow from 24 million in 2022 to 40 million by 2027. Brands that have yet to enter this space would definitely find it exci...
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Season 1
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Episode 1
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15:03
What went on behind Malaysia Airlines' new safety video?
Malaysia Airlines put a twist to its in-flight safety video earlier this year by turning it into a star-studded musical. While some consumers praised it for its creativity, others found the seven-minute video too long and distracting. Nonethele...
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Season 1
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Episode 1
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13:13
In Conversation with WSJ’s The Trust: The power of going beyond words
Brands these days are under scrutiny to produce timely and engaging content, especially when everyone is fighting for a piece of the consumers’ attention. Beyond just jumping on trending social media platforms, brands need to really think about...
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Season 1
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Episode 1
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19:04
DBS doesn't want to be a traditional bank
Four years ago, DBS told customers it wanted them to "Live more, bank less". Today, the bank seeks to continue defying the status quo and makes it clear in its latest brand campaign that it is more like a startup, a technie, an eco-warrior and ...
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Season 1
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Episode 1
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14:03
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