.jpg)
Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Episodes
114 episodes
PR Asia MY: How Maybank is humanising finance
In this snippet from MARKETING-INTERACTIVE's PR Asia Malaysia 2025 conference, Izlyn Ramli, head of group corporate affairs at Maybank, and CEO of Maybank Foundation, shares what it means to align PR, communications, and branding with a clear p...
•
17:55
In Conversation | Reinventing influence in the age of content
In this latest "In Conversation" episode, Gusto Collective’s Southeast Asia head, Tjin Lee, shares how her journey from agency entrepreneur to content creator has shaped her leadership and creative approach. She talks about experim...
•
Season 1
•
Episode 10
•
27:12
.jpg)
In Conversation | What's next for MARKETING-INTERACTIVE Australia
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, “In Conversation,” Matthew Eaton, editor of MARKETING-INTERACTIVE Australia, shares about the publication’s growing presence down under, the evolving marketing...
•
Season 1
•
Episode 9
•
26:45
DMA 2025: Neil Patel makes the case for AI personalisation at scale
In this snippet from the Digital Marketing Asia 2025 conference in Singapore, NP Digital co-founder, Neil Patel, said that hyper-personalisation is now the benchmark and brands that fail to activate it will be left behind.He also shared ...
•
16:07
.jpg)
DMA 2025: Piyush Gupta on building intelligent, resilient brands
You're tuned into a snippet from our Digital Marketing Asia 2025 Conference in Singapore. DMA is one of MARKETING-INTERACTIVE's core conferences, and returns this year as the region’s premier gathering of industry disruptors – where tech, creat...
•
21:30
In Conversation | Think like consumers, create with culture
In this next episode of MARKETING-INTERACTIVE's Marketing Connected podcast series, "In Conversation", VJ Anand, co-founder and CCO at creative consultancy Ballsy, explains how marketers can create resonant campaigns by thinking like consumers ...
•
Season 1
•
Episode 8
•
27:47
DMA 2025: Ayudante APAC on simplifying data for smarter decisions
In this special Digital Marketing Asia 2025 episode, we’ll be diving into the world of data, AI, and marketing measurement with Ayudante APAC, a digital marketing consulting firm.On 24.5.2025, Naohiro Yamaura, the chairman and CEO of Ayu...
•
22:49
.jpg)
In Conversation | How tech is powering a global tea brand
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growin...
•
Season 1
•
Episode 7
•
34:14
Why APAC is (still) cautious about the fractional marketing model
Fractional chief marketing officers (CMOs) are on the rise. These folks are quietly reshaping how companies tackle marketing leadership, delivering top-tier strategy and expertise on a flexible, part-time basis without the hefty price tag of a ...
•
8:19
In Conversation | From founder's son to brand builder
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", we speak with Sai Tzy Horng, director of Julie’s Biscuits, who oversees marketing and people functions while leading the brand’s global rebr...
•
Season 1
•
Episode 6
•
32:01
PR Asia MY: Turning a crisis into a campaign
In this snippet from MARKETING-INTERACTIVE's PR Asia Malaysia 2025 conference, Priya Dharshini Prabakaran, director of Astro Audio, shares how the “Vel vel” controversy in March became a turning point rather than a setback. She disc...
•
19:12
In Conversation | What to consider when selling your agency
With the reported Dentsu international business sale on everyone’s mind this week, EP5 of “In Conversation” takes a deep dive into the fast-changing world of marketing industry M&As, with Hattie Marsden, founder of Truwater Advisory, sharin...
•
Season 1
•
Episode 5
•
29:01
101 on synthetic data and why it could be big in advertising
As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their campaigns. One such solution gaining traction is synthetic data, a technology Forrester has listed among its top 10 emer...
•
7:31
In Conversation | Scaling up without losing the spark
In this episode of the Marketing Connected podcast series “In Conversation”, Goh Shufen, co-founder of R3 and APAC president of MediaSense, shares insights on the recent acquisition, the value of maintaining a hustler mentality, and her endurin...
•
25:44
In Conversation | What makes innovation work?
In this episode of Marketing Connected’s “In Conversation” podcast, Parminder Singh, co-founder of Claybox AI, and former CDO of Mediacorp, takes us inside his unique approach to building a career.He also unpacks why driving innovation ...
•
Season 1
•
Episode 3
•
27:20
In Conversation | Can growth have a structure?
In this episode of Marketing Connected’s “In Conversation” podcast, Manisha Seewal, group president of communications agency Redhill, unpacks what it takes to bring structure to growth in today’s agency landscape. She also sh...
•
Season 1
•
Episode 2
•
24:16
In Conversation | The evolution of marketing through a journalistic lens
In this first episode of "In Conversation," MARKETING-INTERACTIVE's editor-in-chief Rezwana Manjur offers an intimate look into her 13-year journey through the marketing and media landscape. She shares insights on the industry's evolution, from...
•
Season 1
•
Episode 1
•
19:32
.jpg)
How luxury pop-ups are redefining exclusivity
Luxury has always traded on the allure of what’s out of reach - the invitation-only events, the hushed boutiques, the air of untouchability. But as luxury consumers evolve, so do the rules of engagement. In this episode of Analysis...
•
7:40
Air India's blunder: Crisis comms or copy-paste?
Air India is under scrutiny after CEO Campbell Wilson released a crisis video strikingly similar to one by American Airlines CEO Robert Isom earlier this year.From tone to structure, the resemblance was uncanny — sparking speculation onl...
•
6:41
.jpg)
Content360 HK: Using AI to support human creativity, not to replace it
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a ...
•
14:06
Content360 HK: How influencers can create lasting content on XHS
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a ...
•
12:02
Jetstar Asia's shutdown: Does marketing matter with price conscious customers?
The Qantas Group will be ceasing the operations of its Singapore-based low-cost subsidiary, Jetstar Asia, as part of a strategic restructure which supports its historic fleet renewal program and to strengthen its core businesses.The low-...
•
10:01
Content360 MY: Can storytelling lead to sales?
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Malaysia was all about where creativi...
•
20:15
.jpg)
Agentic AI: What does it mean for marketing, CX and brand loyalty?
In this Analysis episode, we dive into the use of agentic artificial intelligence (AI) in Hong Kong and Australia. With the rise of agentic AI, we're entering a new era where AI doesn't just analyse or respond, it can act with auton...
•
18:16
Content360 MY: Championing brand love in the digital chaos
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking ima...
•
19:14
