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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Episodes
98 episodes
In Conversation | 13 years of marketing, media and meaning with Rezwana Manjur
In this first episode of "In Conversation," MARKETING-INTERACTIVE's editor-in-chief Rezwana Manjur offers an intimate look into her 13-year journey through the marketing and media landscape. She shares insights on the industry's evolution, from...
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Season 1
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Episode 1
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19:32
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How luxury pop-ups are redefining exclusivity
Luxury has always traded on the allure of what’s out of reach - the invitation-only events, the hushed boutiques, the air of untouchability. But as luxury consumers evolve, so do the rules of engagement. In this episode of Analysis...
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7:40
Air India's blunder: Crisis comms or copy-paste?
Air India is under scrutiny after CEO Campbell Wilson released a crisis video strikingly similar to one by American Airlines CEO Robert Isom earlier this year.From tone to structure, the resemblance was uncanny — sparking speculation onl...
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6:41
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Content360 HK: Using AI to support human creativity, not to replace it
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a ...
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14:06
Content360 HK: How influencers can create lasting content on XHS
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a ...
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12:02
Jetstar Asia's shutdown: Does marketing matter with price conscious customers?
The Qantas Group will be ceasing the operations of its Singapore-based low-cost subsidiary, Jetstar Asia, as part of a strategic restructure which supports its historic fleet renewal program and to strengthen its core businesses.The low-...
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10:01
Content360 MY: Can storytelling lead to sales?
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Malaysia was all about where creativi...
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20:15
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Agentic AI: What does it mean for marketing, CX and brand loyalty?
In this Analysis episode, we dive into the use of agentic artificial intelligence (AI) in Hong Kong and Australia. With the rise of agentic AI, we're entering a new era where AI doesn't just analyse or respond, it can act with auton...
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18:16
Content360 MY: Championing brand love in the digital chaos
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking ima...
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19:14
Content360 SG: Turning punchlines into brand power
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking ima...
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22:22
Content360 SG: Marketing with a CEO mindset, the Baskin-Robbins way
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking ima...
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19:47
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Can brands make an impact without a legacy?
Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books.The integrated campaign taps into literary nostalgia, highlighting Coca-Cola’s appearances in classics such as ...
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7:14
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Are podcasts the new political battleground in Singapore?
As Singapore gears up for its General Elections on 3 May 2025, political campaigning is undergoing an audio transformation as podcasts emerge as a surprising front-runner for voter engagement.In this new digital landscape, where authenti...
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8:24
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Content360 SG: How STB is turning tourism into branded entertainment
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 12 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking ima...
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21:36
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Women Who Lead | PHD APAC's Eileen Ooi on the power of people-first leadership
In this final episode of our "Women who lead" series, Eileen Ooi, APAC CEO at media and marketing communications agency PHD, which falls under Omnicom Media Group, reflects on the deep fulfillment she finds in witnessing both business and perso...
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21:34
Trendjacking or trouble? Brands navigate the 'AI doll' craze
Following the controversial "Ghiblification" of personal images, another AI trend has taken over social media. This time, users are digitalising their identities into the form of an AI doll.Many brands across the region have since hoppe...
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5:47
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Should financial influencer content be held to a higher ethical standard?
The Monetary Authority of Singapore (MAS) has received eight complaints against financial influencers ("finfluencers") in 2025, an increase from the average of five complaints per year in the last five years. MAS said that by and la...
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6:57
How will the tariffs impact marketers in Asia?
News around the United States imposing sweeping tariffs on numerous countries, including several in Asia, aiming to address trade imbalances and bolster domestic industries, have dominated headlines globally. These tariffs have led ...
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5:13
Women Who Lead | The Atelier & Co.'s Julia Wei on leaving a place better than she found it
In this sixth episode of our Women Who Lead series, Julia Wei, CEO at The Atelier & Co., opens up about her transition from leading Edelman Singapore to heading the luxury experiences company. She shares her personal measure of success as a...
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23:32
Women Who Lead | Burson Indonesia's Marianne Admardatine on making compromises, not sacrifices
In this Women Who Lead episode, Marianne Admardatine, CEO of Burson Indonesia, shares what it takes to be a communications expert as an Indonesian, and the compromises she has made to get to where she is today. She is also the APAC head of inno...
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24:05
Women Who Lead | Gushcloud's Althea Lim on creating sustainable incomes for content creators
This April, MARKETING-INTERACTIVE is continuing its "Women who lead" podcast series, celebrating the powerful female leaders in the marketing and advertising industry across the region.In this episode, Althea Lim, CEO of Gushcloud Intern...
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25:38
Women Who Lead | Publicis Groupe's Amrita Randhawa: ‘I'm in the business of serving clients.’
In this episode, Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, opens up about her departure from Mindshare after 17 years, and why it matters to show genuine care for a client’s business. Before Publicis, Am...
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25:01
Women Who Lead | M&C Saatchi's Lara Hussein on being a specialist over jack of all trades
Sharifah Menyalara Hussein, better known as Lara Hussein, opens up about her 22 year journey leading M&C Saatchi Malaysia as its CEO and founding partner. Lara first started off as an intern with a RM800 paycheck, and slowly, made her way i...
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21:07
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Women Who Lead | APRW's Anu Gupta on expanding into Indonesia, and valuing family
This March, MARKETING-INTERACTIVE is excited to launch its "Women who lead" podcast series, celebrating the powerful female leaders in the marketing and advertising industry across the region.In the debut episode, Anu Gupta takes us on a...
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22:33
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Introducing: Marketing Connected, by Marketing-Interactive
Welcome to Marketing Connected, a show by Marketing-Interactive. So far, we’ve been bringing you the latest updates on Asia's advertising and marketing industry via our newsletters and web publication. Now, we’re taking it one step further to b...
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1:33
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