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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Episodes
127 episodes
How marketers can score in the zero-click search era
AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging om...
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7:28
PR Asia SG: Turning a crisis into a 'money can't buy' reach
In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.” From immediate media presence to embracing social plat...
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19:50
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PR Asia SG: Straits Times' strategic shift towards new media
In this snippet from our PR Asia Singapore conference, Jaime Ho, editor at ST, shares insights on the organisation’s evolution as it celebrates its 180th anniversary. He delves into SPH’s strategic shift towards new media and community ...
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19:09
Agency Agenda | Amrita Randhawa talks acquisitions and Publicis’ AI play
In this episode of Agency Agenda, Amrita Randhawa, CEO of Publicis Singapore and Southeast Asia, breaks down how AI and recent acquisitions are reshaping the Publicis network.She unpacks why 80% of media dollars in the region are now AI-...
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Season 1
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Episode 5
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30:16
In Conversation | Thank you for tuning into season 1!
We’re closing out 2025 and the first season of In Conversation!Ten episodes, ten brilliant minds, and so many candid, insightful moments that made this series what it is.Thank you for watching and for being part of our Season 1 j...
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20:29
Agency Agenda | Barby Siegel on future-proofing Zeno's agency model
This Agency Agenda episode features a dynamic conversation with Barby K. Siegel, global CEO of Zeno Group, as she unpacks the agency’s return to double digit APAC growth, the rising importance of earned media in an AI shaped world, and how clar...
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Season 1
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Episode 4
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28:39
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Agency Agenda | Ogilvy's Kunal Jeswani on his 3 big bets for 2026
In this third episode of Agency Agenda, Ogilvy's ASEAN CEO Kunal Jeswani breaks down how he’s steering six markets across Southeast Asia and where growth will come in 2026.From scaling social, content, and influence capabilities to driv...
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25:22
PR Asia SG: Use AI as a partner, and not a quick fix
OpenAI’s leap from a quiet research lab to a tech giant with 700 million weekly users has brought intense scrutiny and unprecedented comms challenges. From balancing reactive press demands to shaping proactive narratives, its team has had to ev...
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14:55
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PR Asia SG: Brands must think like political campaigns
In today’s TikTok-fuelled landscape, a single viral moment can reshape a brand’s reputation overnight. PR teams now operate in a real-time, always-on environment where narratives shift fast and misinformation spreads even faster.Ben LaB...
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25:25
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Agency Agenda | Rana Barua charts Havas' growth across Asia
In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North As...
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Season 1
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Episode 2
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25:40
Agency Agenda | Sir Martin Sorrell says 'Data is not the enemy of creativity'
What does the future of advertising look like when AI, data, and creativity collide? Sir Martin Sorrell, founder of WPP and executive chairman of S4 Capital, shares his insights on the trends shaping the industry and what will sepa...
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Season 1
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Episode 1
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27:46
DMA 2025: Gary Liu on why AI needs an identity
You’re tuned into a special snippet from our Digital Marketing Asia 2025 conference in Hong Kong.This episode features industry veteran Gary Liu in a fireside chat with our editor in chief Rezwana Manjur. Liu was formerly the CEO of the ...
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18:55
DMA 2025: Etika's Santharuban on leading with risk and culture
You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativi...
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22:10
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PR Asia MY: How Maybank is humanising finance
In this snippet from MARKETING-INTERACTIVE's PR Asia Malaysia 2025 conference, Izlyn Ramli, head of group corporate affairs at Maybank, and CEO of Maybank Foundation, shares what it means to align PR, communications, and branding with a clear p...
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16:27
In Conversation | Reinventing influence in the age of content
In this latest "In Conversation" episode, Gusto Collective’s Southeast Asia head, Tjin Lee, shares how her journey from agency entrepreneur to content creator has shaped her leadership and creative approach. She talks about experim...
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Season 1
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Episode 10
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27:12
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In Conversation | What's next for MARKETING-INTERACTIVE Australia
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, “In Conversation,” Matthew Eaton, editor of MARKETING-INTERACTIVE Australia, shares about the publication’s growing presence down under, the evolving marketing...
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Season 1
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Episode 9
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26:45
DMA 2025: Neil Patel makes the case for AI personalisation at scale
In this snippet from the Digital Marketing Asia 2025 conference in Singapore, NP Digital co-founder, Neil Patel, said that hyper-personalisation is now the benchmark and brands that fail to activate it will be left behind.He also shared ...
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16:07
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DMA 2025: Ayudante APAC on simplifying data for smarter decisions
In this special Digital Marketing Asia 2025 episode, we’ll be diving into the world of data, AI, and marketing measurement with Ayudante APAC, a digital marketing consulting firm.On 24.5.2025, Naohiro Yamaura, the chairman and CEO of Ayu...
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22:49
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DMA 2025: Piyush Gupta on building intelligent, resilient brands
You're tuned into a snippet from our Digital Marketing Asia 2025 Conference in Singapore. DMA is one of MARKETING-INTERACTIVE's core conferences, and returns this year as the region’s premier gathering of industry disruptors – where tech, creat...
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21:30
In Conversation | Think like consumers, create with culture
In this next episode of MARKETING-INTERACTIVE's Marketing Connected podcast series, "In Conversation", VJ Anand, co-founder and CCO at creative consultancy Ballsy, explains how marketers can create resonant campaigns by thinking like consumers ...
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Season 1
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Episode 8
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27:47
In Conversation | How tech is powering a global tea brand
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growin...
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Season 1
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Episode 7
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34:14
Why APAC is (still) cautious about the fractional marketing model
Fractional chief marketing officers (CMOs) are on the rise. These folks are quietly reshaping how companies tackle marketing leadership, delivering top-tier strategy and expertise on a flexible, part-time basis without the hefty price tag of a ...
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8:19
PR Asia MY: Turning a crisis into a campaign
In this snippet from MARKETING-INTERACTIVE's PR Asia Malaysia 2025 conference, Priya Dharshini Prabakaran, director of Astro Audio, shares how the “Vel vel” controversy in March became a turning point rather than a setback. She disc...
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19:12
101 on synthetic data and why it could be big in advertising
As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their campaigns. One such solution gaining traction is synthetic data, a technology Forrester has listed among its top 10 emer...
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7:31
In Conversation | From founder's son to brand builder
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", we speak with Sai Tzy Horng, director of Julie’s Biscuits, who oversees marketing and people functions while leading the brand’s global rebr...
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Season 1
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Episode 6
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32:01
