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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Podcasting since 2020 • 129 episodes
Marketing Connected
Latest Episodes
We've launched our inaugural Content360 Awards!
Happening on 22 April 2026, on day one of our two-day Content360 Conference, MARKETING-INTERACTIVE's inaugural Content360 Awards kicks off with 10 categories for content marketing. Find out what Content360 Awards is all about from ...
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4:58
Loyalty marketing gets cute with plushie strategy
As we head into 2026, the trend of using plushies as an extension of a brand long past purchase, doesn't seem to be slowing down. While some might pass off the initiatives as just "cute", others such as McDonald's Singapore are using plushies n...
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7:54
PR Asia SG: Turning a crisis into a 'money can't buy' reach
In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.” From immediate media presence to embracing social plat...
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19:50
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How marketers can score in the zero-click search era
AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging om...
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7:28
PR Asia SG: Straits Times' strategic shift towards new media
In this snippet from our PR Asia Singapore conference, Jaime Ho, editor at ST, shares insights on the organisation’s evolution as it celebrates its 180th anniversary. He delves into SPH’s strategic shift towards new media and community ...
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19:09
