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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Podcasting since 2020 • 95 episodes
Marketing Connected
Latest Episodes
Content360 HK: Using AI to support human creativity, not to replace it
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a ...
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14:06
Content360 HK: How influencers can create lasting content on XHS
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a ...
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12:02
Jetstar Asia's shutdown: Does marketing matter with price conscious customers?
The Qantas Group will be ceasing the operations of its Singapore-based low-cost subsidiary, Jetstar Asia, as part of a strategic restructure which supports its historic fleet renewal program and to strengthen its core businesses.The low-...
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10:01
Content360 MY: Can storytelling lead to sales?
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Malaysia was all about where creativi...
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20:15
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Agentic AI: What does it mean for marketing, CX and brand loyalty?
In this Analysis episode, we dive into the use of agentic artificial intelligence (AI) in Hong Kong and Australia. With the rise of agentic AI, we're entering a new era where AI doesn't just analyse or respond, it can act with auton...
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18:16
