.jpg)
Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Episodes
79 episodes
Women Who Lead | Burson Indonesia's Marianne Admardatine on making compromises, not sacrifices
In this Women Who Lead episode, Marianne Admardatine, CEO of Burson Indonesia, shares what it takes to be a communications expert as an Indonesian, and the compromises she has made to get to where she is today. She is also the APAC head of inno...
•
24:05
Women Who Lead | Gushcloud's Althea Lim on creating sustainable incomes for content creators
This April, MARKETING-INTERACTIVE is continuing its "Women who lead" podcast series, celebrating the powerful female leaders in the marketing and advertising industry across the region.In this episode, Althea Lim, CEO of Gushcloud Intern...
•
25:38
Women Who Lead | Publicis Groupe's Amrita Randhawa: ‘I'm in the business of serving clients.’
In this episode, Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, opens up about her departure from Mindshare after 17 years, and why it matters to show genuine care for a client’s business. Before Publicis, Am...
•
25:01
Women Who Lead | M&C Saatchi's Lara Hussein on being a specialist over jack of all trades
Sharifah Menyalara Hussein, better known as Lara Hussein, opens up about her 22 year journey leading M&C Saatchi Malaysia as its CEO and founding partner. Lara first started off as an intern with a RM800 paycheck, and slowly, made her way i...
•
21:07
.jpg)
Women Who Lead | APRW's Anu Gupta on expanding into Indonesia, and valuing family
This March, MARKETING-INTERACTIVE is excited to launch its "Women who lead" podcast series, celebrating the powerful female leaders in the marketing and advertising industry across the region.In the debut episode, Anu Gupta takes us on a...
•
22:33
.jpg)
Introducing: Marketing Connected, by Marketing-Interactive
Welcome to Marketing Connected, a show by Marketing-Interactive. So far, we’ve been bringing you the latest updates on Asia's advertising and marketing industry via our newsletters and web publication. Now, we’re taking it one step further to b...
•
1:33
.jpg)
GroupM's Rupert McPetrie on media outlook for 2025 and spirit of entrepreneurialism
The media landscape has come across big changes in the past year and 2025 will drive towards a fully addressable, shoppable and accountable media ecosystem, marking a shift into the “New Era of Media”.According to GroupM’s 2024 Global En...
•
Season 1
•
Episode 25
•
22:08
Content360 convos: Tackling ad dollar wastage in content marketing
In today’s world where budgets and purse strings are being tightened, marketers can no longer waste their marketing budgets. Media veteran Phin Wong, who currently heads content marketing and lifestyle media at SPH, debunks some of the myths ar...
•
21:14
.jpg)
Yung Raja: 'The demand for authenticity is in my craft of rap'
Last July, Singaporean hip hop artist and rapper Yung Raja received a shoutout from American TV show host Jimmy Fallon in the “Do Not Play” segment of The Tonight Show. Fallon usually roasts songs in that segment and he happened to play a snipp...
•
Season 1
•
Episode 1
•
15:12
.png)
How will NFTs supercharge the creator and influencer marketing space?
NFTs can be seen as a game changer for creators, allowing them to now reach out directly to their loyal fans as well as a wider global audience. So how will NFT transform the creator and influencer marketing landscape? Hear from Je...
•
Season 1
•
Episode 2
•
14:54
.png)
So, your brand already has NFTs. What's next?
NFTs are all the rage these days. UK-based consultancy Juniper Research said the number of NFT transactions globally will grow from 24 million in 2022 to 40 million by 2027. Brands that have yet to enter this space would definitely find it exci...
•
Season 1
•
Episode 1
•
15:03
What went on behind Malaysia Airlines' new safety video?
Malaysia Airlines put a twist to its in-flight safety video earlier this year by turning it into a star-studded musical. While some consumers praised it for its creativity, others found the seven-minute video too long and distracting. Nonethele...
•
Season 1
•
Episode 1
•
13:13
In Conversation with WSJ’s The Trust: The power of going beyond words
Brands these days are under scrutiny to produce timely and engaging content, especially when everyone is fighting for a piece of the consumers’ attention. Beyond just jumping on trending social media platforms, brands need to really think about...
•
Season 1
•
Episode 1
•
19:04
DBS doesn't want to be a traditional bank
Four years ago, DBS told customers it wanted them to "Live more, bank less". Today, the bank seeks to continue defying the status quo and makes it clear in its latest brand campaign that it is more like a startup, a technie, an eco-warrior and ...
•
Season 1
•
Episode 1
•
14:03
.png)
In Conversation With Hubilo: Why asynchronous is in
The pandemic has upended how events and work gets done. Where work is done is no longer a one size fits all; and when work gets done is also debatable since companies have shifted to remote working. Cathy Novelli, CMO at Hubilo, shares how the ...
•
Season 1
•
Episode 2
•
30:24
Not your usual...marketing invisible braces with Zenyum
Last year, Zenyum launched its first-ever pop up experiences in Singapore and Hong Kong as part of its aim to create more extraordinary and unexpected retail experiences. Right off the bat, consumers might associate Zenyum with the dental indus...
•
Season 1
•
Episode 5
•
31:14
In Conversation With Hubilo: Why DIY still isn’t enough for events
With companies battling screen fatigue, production values of events have gone up significantly. Organisations were also sent scrambling by COVID-19 to put together non-traditional event planners such as internal communications departments, HR g...
•
Season 1
•
Episode 1
•
25:10
Not your usual...marketing exercise bands with Band of Sisters
Being an entrepreneur was never on Yvonne Low's list, but her goals changed when she encountered two very inspirational mothers who became entrepreneurs themselves. Find out how the former OCBC and McDonald's marketer entered the fitness catego...
•
31:26
Rethinking casting: Putting Asian talent on global screens
Fly entertainment founder and entrepreneur Irene Ang talks about her new global casting platform called TADAA! Casting and bringing Asian talents to the global scene.
•
Season 1
•
Episode 1
•
20:00
In Conversation with Emplifi: Getting your social commerce strategy right for Asia
Social commerce is the new hot topic. But can brands actually sell well on social? Varun Sharma, Emplifi’s VP, Asia Pacific and Japan, gives us the break down on how brands in Asia can come out on top in this space.
•
Season 1
•
Episode 1
•
17:05
SCMP spins off NFT biz with Gary Liu while it hunts for global CEO
Just today, the South China Morning Post announced that it will spin-off its blockchain-based NFT business to form a new company called ‘Artifact Labs’. At launch, SCMP CEO Gary Liu will take on the responsibility to oversee the expansion of Ar...
•
Season 1
•
Episode 1
•
19:28
Shop Talk: eCommerce trends you need to know in 2022
Shopee's regional marketing lead Pan Hui Yan shares what the future of eCommerce is going to be like and how Shopee is helping brand partners with their full-funnel journey.
•
Season 1
•
Episode 2
•
32:32
Not your usual...marketing tattoo parlours with Potato Parlour
What is marketing like for tattoo parlours? Jade Quinton, also known as Jade Sparkle, is the owner and founder of tattoo parlour Potato Parlour. She is well-known for specialising in realism tattoos in Singapore and has more than 11,000 followe...
•
Season 1
•
Episode 3
•
26:16
Not your usual...marketing a museum with Asian Civilisations Museum
Museums are generally thought of as places fit for cultural connoisseurs that feature antiquities. But the Asian Civilisations Museum has been pushing the boundaries of its marketing to draw the younger crowd. This included a partnership with&n...
•
Season 1
•
Episode 2
•
35:52
Not your usual...marketing female sexual wellness with Smile Makers
It is common to hear about marketing from brands in the FMCG, F&B, and eCommerce sectors. But what does marketing mean in industries that we don't often hear about? In the first episode of this new series, we have a no holds ba...
•
Season 1
•
Episode 1
•
38:42
