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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Episodes
97 episodes
GroupM's Rupert McPetrie on media outlook for 2025 and spirit of entrepreneurialism
The media landscape has come across big changes in the past year and 2025 will drive towards a fully addressable, shoppable and accountable media ecosystem, marking a shift into the “New Era of Media”.According to GroupM’s 2024 Global En...
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Season 1
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Episode 25
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22:08
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Weekly Roundup: Top stories of the year
Happy Friday MARKETING-INTERACTIVE listeners and welcome back to the weekly roundup. This marks our last episode for the year, so strap up as we take you through the top three stories you loved in 2024.
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Season 1
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Episode 24
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2:28
Weekly Roundup: UOL Blackface, Penang artist calls out AirAsia and more
Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week there were plenty of talks around town including a blackface incident, a burning Christmas tree and more. Tune in!
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Season 1
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Episode 23
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2:10
Weekly Roundup: Jaguar's controversial rebranding
Happy Friday MARKETING-INTERACTIVE listeners and welcome back to the weekly roundup. This week is an exciting one as we dive into Coca-Cola's AI-generated holiday ad, Jaguar's controversial rebranding and more.
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Season 1
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Episode 22
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4:36
Weekly Roundup: APAC consumers embrace AI, but anxious about data privacy
Happy Friday MARKETING-INTERACTIVE listeners and welcome back to the weekly roundup. This week we dive deep into APAC consumers' attitudes and worries about AI. Tune in!
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Season 1
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Episode 21
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2:32
Weekly Roundup: Are OOH ads out?
Happy Friday MARKETING-INTERACTIVE listeners and welcome back to the weekly roundup. This week, we take a deep dive into fake out of home ads which are becoming more real. What does this spell for OOH ads? Tune in!
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Season 1
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Episode 20
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3:24
Weekly Roundup: Are traditional surveys becoming obsolete?
Happy Friday MARKETING-INTERACTIVE listeners and welcome back to the weekly roundup. From OneRepublic's BTS video to consumers giving brands the silent treatment, this week has been an interesting one. Tune in!
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Season 1
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Episode 19
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2:52
Weekly Roundup: Ad war brews, 101 on Notebook LM and more
Happy Friday MARKETING-INTERACTIVE listeners and welcome back to the weekly roundup. This week we're seeing a brewing ad war, a new CEO appointment for our favourite ice cream brand and the latest in AI developments. Check it out!
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Season 1
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Episode 18
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4:58
Weekly roundup: Bobba x Simu Liu: Cultural appropriation?
Happy Friday MARKETING-INTERACTIVE listeners and welcome back to the weekly roundup. This week has been an exciting one filled with unique collaborations, a controversy and more. Tune in!
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Season 1
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Episode 17
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4:49
Weekly Roundup: Fairprice's heartwarming ad, Meta's new video AI model and more
Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week has been an interesting one filled with mystery ads, new developments in AI and more. If you need a quick summary, welcome to MARKETING-INTERACTIVE's&n...
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Season 1
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Episode 16
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4:31
Weekly Roundup: UNIQLO SG scrubs IG page clean, TikTok's search ad offerings and more
Welcome back to this week's Weekly Roundup! This week, the team is coming to you live and in person from Jakarta where we have just wrapped our Digital Marketing Asia conference. Want a glimpse at the top stories of the week, listen o...
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Season 1
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Episode 15
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3:21
Weekly Roundup: OpenAI’s potential new logo, is the word 'Google' losing its shine and more
Welcome back to this week’s episode of the Weekly Roundup! Search is quickly changing the game and using ‘Google’ as a verb may not be as popular with the new generations as it used to be. We break it down in this brand new episode.
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Season 1
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Episode 14
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4:11
Weekly Roundup: KFC SG picks new marketing director, Flappy Bird makes a comeback and more
Millennials rejoice! The iconic Flappy Bird game is making a comeback and we are here to give you everything you need to know in this week's episode of the Weekly Roundup.
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Season 1
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Episode 13
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2:41
Weekly Roundup: Audi SG's new GM of marketing, Taylor Swift's savvy PR response and more
In this week’s Weekly Roundup, Gen Z journalist A'bidah covers a controversial blackface video by a local car dealership, Taylor Swift’s savvy PR response to Trump’s AI photos and more.
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Season 1
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Episode 12
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4:17
Weekly Roundup: Agency heads react to new Australian employee law and more
In this week's Weekly Roundup, our Gen-Z journalist A'bidah takes us through this week's hottest topics including the launch of new agency Sweatshop by ex-Germs CEO and ex-Publicis ECD, Australia's new law and more.
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Season 1
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Episode 11
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4:13
Weekly roundup: ZUS Coffee's Palestine cup sleeves, IKEA's bag reimagined and more
In this week's Weekly Roundup, we dive into some really incredible campaigns we have seen from across the region as well as exciting new appointments.
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Season 1
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Episode 10
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2:44
Weekly Roundup: Trending Maybank branch, dating apps at the Olympics and more
In this week's Weekly Roundup, our Gen-Z journalist A'bidah takes us through this week's trending topics including Maybank's photo spot on Xiaohongshu, how engagement on dating apps has peaked during the Olympics and more.
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Season 1
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Episode 9
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3:32
Weekly roundup: Max Maeder's win, Instagram switches to views as new metric and more
In this week's Weekly Roundup, we dive into DBS' trendjack of Max Maeder's Olympic win and a deep dive into what marketers need to know as Instagram switches to views as a primary metric.
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Season 1
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Episode 8
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4:13
Weekly roundup: Income Insurance's saga continues, 101 on SearchGPT and more
In this week's Weekly Roundup, we dive into the ongoing saga surrounding Income Insurance and deep dive into OpenAI's new SearchGPT prototype and how marketers can prepare for the future of search.
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Season 1
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Episode 7
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3:29
Weekly roundup: SEO tips from Neil Patel, MOF's AI blunder and more
In this week's Weekly Roundup, we take a look at the AI-generated ads that have stirred up heated conversations and give you key SEO tips from THE best digital marketer in Asia. Tune in to find out more!
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Season 1
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Episode 6
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3:37
Weekly roundup: Nike's controversial ad, Google backtracks on cookies and more
Google is backtracking on its plan to remove third-party cookies in its Chrome browser, after its long-standing effort to phase out the cookies that were created to track users online. The big move comes after advertisers continuously expressed...
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Season 1
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Episode 5
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3:09
Weekly roundup: Changi Airport Group's media pitch results, Nara Smith and more
This week, one of the hottest topics of discussion on TikTok has been around influencer and model Nara Smith who has been incredibly popular for making things such as cereal, bubble gum and bagels from scratch. But what got netizens talking was...
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Season 1
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Episode 4
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5:56
Weekly roundup: Faye Wee, the Paralympics' TikTok strategy and more
Did you find the content on the Paralympics Tiktok page funny or offensive? In this week's episode, we discuss the content that had our newsroom split into generations. While our younger journalists and colleagues found the content hilarious, s...
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Season 1
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Episode 3
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4:48
Weekly roundup: FOOH, HPB's creative pitch results and more
In this week's episode, we explore fake OOH executions which has taken over the industry by storm, forcing marketers to think creatively. But what are some of the regulations to executing these FOOH stunts that marketers need to keep in mind? L...
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Season 1
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Episode 2
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2:35