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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Episodes
155 episodes
In Conversation | From meme pages to shaping SEA's creator economy
In this episode of “In Conversation,” Karl Mak, co-founder of HEPMIL Media Group, shares how a failed regional expansion and the rise of TikTok led them to pivot into the creator economy, culminating in HEPMIL’s acquisition by Publicis Groupe.&...
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In Conversation | The business of belief and marketing national pride
In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker. Kuek shares how success metrics have shif...
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Are AI chatbots building the next walled garden?
Artificial intelligence chatbots have quickly become part of our everyday routines—from answering questions and drafting emails to planning trips and summarising long documents. But as these tools become more convenient, they also ...
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Content360 PH: CHAGEE's localisation bet on Philippines' experience economy
Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led localisation - not simply aggressive expansion - will define whether global lifestyle brands can truly resonate in culturally nuanced markets such a...
In Conversation | Can creativity still win in a data-driven media world?
In this episode of “In Conversation”, Astro Malaysia chief sales and marketing officer Tai Kam Leong reflects on navigating rapid media disruption, balancing analytics with creativity, and why Astro is betting on experiential fandom and Malaysi...
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In Conversation | Managing crises beyond the courtroom
In this episode of Marketing Connected’s “In Conversation”, APRW managing director Cho Pei Lin shares how she transitioned from practising law into PR and became an early advocate for litigation and disputes communications in Singapore.
Content360 MY: Why instinct still beats data in marketing
For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with.Loob Holding is well ...
Why the HK–SG brand story is stronger together
The long‑standing narrative of Hong Kong and Singapore as close rivals, locked in a zero‑sum battle for Asia’s top financial and tourism hub, is being challenged by a new reality. While Hong Kong and Singapore are often seen as com...
In Conversation | IKEA Singapore on why awareness must be earned, consistently
How does a global retail giant stay relevant in a mature market such as Singapore? In this episode of In Conversation, we sit down with Michael la Cour to discuss why IKEA believes it must “consistently deserve” consumer awareness.
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In Conversation | Singapore’s arts scene wants your attention
On this episode of Marketing Connected’s In Conversation, Lynette Pang shares how Singapore is reshaping perceptions of itself as more than just a business hub, by making the arts part of everyday life. From public performances and...
In Conversation | How Airwallex channels sports energy into B2B impact
In this episode of In Conversation, Jon Stona, VP of global marketing at Airwallex, shares how challenger brands can rethink B2B marketing. Drawing from his experience at Google and Stripe, he unpacks why fundamentals stil...
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Hashtags aren't dead, they're just on 'life support'
Once the backbone of content discovery, hashtags have been quietly pushed to the margins as platforms evolve into systems that understand content without needing to be told what it is. What’s replacing them isn’t another tactic, it...
In Conversation | Are we forgetting what makes marketing work?
Lex Bradshaw-Zanger, chief marketing and digital officer, SAPMENA at L'Oréal Groupe, joins Marketing Connected to unpack what it really takes to lead across 13 timezones.In this "In Conversation" episode, Lex shares why Southea...
Agency Agenda | VaynerMedia's Marcus Krzastek on AI, media, and creative convergence
On this latest episode of “Agency Agenda”, Marcus Krzastek, international president of VaynerMedia, shares his journey from project manager to global leadership alongside Gary Vaynerchuk. He discusses the evolving nature of talent, and how AI i...
Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand
In this episode of Agency Agenda, Lara Hussein, CEO and founding partner of M+C Saatchi KARSA, shares the story behind the agency’s shift to full local ownership and its rebrand. She unpacks the meaning of “KARSA”, and how it reflects the agenc...
Agency Agenda | TSLA’s Eunice Tan on doing the best work of their careers
In this episode of Agency Agenda, Eunice Tan, group CEO of The Secret Little Agency (TSLA), shares her take on what bold creativity really means for the agency. Moving beyond hype-driven campaigns, she explains why long-term brand building and ...
Agency Agenda | 'We are a human capital business', says GO's Peter de Kretser
In this episode of Agency Agenda, Peter de Kretser, founder and CEO of GO Communications, unpacks the agency’s journey in Malaysia and beyond. He shares why storytelling remains at the heart of PR, even in an AI-driven world, and how GO is buil...
Agency Agenda | Moonfolks' Anish Daryani sets eyes on new market entries this year
In this episode of Agency Agenda, Anish Daryani, CEO of Moonfolks, shares the thinking behind the agency’s rebranding, and upcoming regional expansion into Vietnam and Brunei. He also reflects on his entrepreneurial journey, how Vi...
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Agency Agenda | Burson APAC’s HS Chung on resetting culture for the future
In this episode of Agency Agenda, HS Chung, APAC CEO of Burson, shares how she is building a unified, future-ready agency following its recent merger. She dives into the importance of creating a new culture, not holding onto legacy ways of work...
Agency Agenda | Arshan Saha on navigating change and transformation
In this episode of "Agency Agenda", Arshan Saha, outgoing CEO of WPP Media Singapore and Malaysia, shares how he navigated transformation amid industry-wide change.From organisational shifts and client expectations to AI’s role in drivi...
Agency Agenda | Tony Harradine outlines Omnicom Media APAC's post-deal plan
As Omnicom Media settles into its new reality following the landmark acquisition of Interpublic Group (IPG), Asia Pacific CEO Tony Harradine is focused on one thing, and that is giving the business clarity and momentum for what comes next...
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Women Who Lead | Redefining Asian fashion leadership
In this episode of Marketing Connected's "Women Who Lead", released in conjunction with International Women's Day 2026, Dione Song shares her journey from marketer to CEO of Love, Bonito. She reflects on bold brand decisions, champi...
Women Who Lead | Carving a path in tech
In this episode of Marketing Connected's "Women Who Lead" series released in conjunction with International Women's Day 2026, Renee Stopps, regional sales director for partner sales, Microsoft Advertising, opens up about navigating leadership a...
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Women Who Lead | Building inclusive agencies
In this episode of Marketing Connected's "Women Who Lead", released in conjunction with International Women's Day 2026, Naiyen Wang, managing director for Southeast Asia at We Are Social, reflects on stepping into leadership while raising young...
Women Who Lead | Rewriting women's health through entrepreneurship
In this episode of Marketing Connected's "Women Who Lead", Anna Haotanto shares her journey as a serial entrepreneur and investor, diving into the realities of building businesses across Asia while championing women’s health. She d...
