Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
'Advertising was my first love'
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Marketing Interactive
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Season 6
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Episode 3
Ken Mandel joined Grab in 2018 as regional MD and head of GrabAds and brand insights. He has come a long way in his advertising career, having worked at Bates & 141, XM-JWT and Ogilvy. While Ken went over to the client side to work with Yahoo, Salesforce and Hootsuite, he still found himself getting drawn back into the adland. Let's find out why!