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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Tony Fernandes: Old fashioned brand marketing still works
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Marketing Interactive
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Season 6
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Episode 4
AirAsia's group CEO Tony Fernandes explains during a recent fireside chat session at Digital Marketing Asia on the company's transformation journey from a budget carrier to a digital lifestyle company, and how the pandemic gave it time to rethink its strategy and pivot.