Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Not your usual...marketing a museum with Asian Civilisations Museum
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Marketing Interactive
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Season 1
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Episode 2
Museums are generally thought of as places fit for cultural connoisseurs that feature antiquities. But the Asian Civilisations Museum has been pushing the boundaries of its marketing to draw the younger crowd. This included a partnership with ESSEC Business School to promote the Life in Edo x Russel Wong in Kyoto exhibition. Find out how the museum is switching up its marketing and what the future of museums would be like.