Yung Raja: 'The demand for authenticity is in my craft of rap' Artwork

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Yung Raja: 'The demand for authenticity is in my craft of rap'

October 12, 2022 • Marketing Interactive • Season 1 • Episode 1

Last July, Singaporean hip hop artist and rapper Yung Raja received a shoutout from American TV show host Jimmy Fallon in the “Do Not Play” segment of The Tonight Show. Fallon usually roasts songs in that segment and he happened to play a snippet of Raja’s single “Mami”, which was released last March.

As a result, Yung Raja's stream numbers jumped nearly 4,000 overnight to more than 583k. His MV views also jumped by more than 11,000 to 170k overnight. What did it feel like to be roasted by Fallon?

In this episode, Yung Raja also shares the importance of authenticity in hip-hop and content creation.

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