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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Weekly roundup: 28 June 2024
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Marketing Interactive
In this week's Weekly Roundup, we discuss why 'Kudasai' girl Devin Halbal is such a global phenomenon as AirAsia becomes the latest brand out of Asia to onboard her as a part of its influencer content strategy. What makes her so special? Tune in to find out.
Top stories of the week:
'Kudasai' girl Devin Halbal for dummies: 101 on her virality formula
Chagee Singapore nabs ex-foodpanda head as new CEO
So Drama! Entertainment nabs ex-BBDO CEO Melvin Kuek as executive director