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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Weekly roundup: Changi Airport Group's media pitch results, Nara Smith and more
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Marketing Interactive
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Season 1
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Episode 4
This week, one of the hottest topics of discussion on TikTok has been around influencer and model Nara Smith who has been incredibly popular for making things such as cereal, bubble gum and bagels from scratch. But what got netizens talking was a video by Bee Better Company which breaks down some of the marketing tactics Smith uses, describing them the "darkest, most psychologically manipulative marketing tactics" he has ever seen on social media.
More here: https://www.marketing-interactive.com/empty-billboard-opinion-neutral-influencers-nara-smith