Women Who Lead | M&C Saatchi's Lara Hussein on being a specialist over jack of all trades Artwork

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Women Who Lead | M&C Saatchi's Lara Hussein on being a specialist over jack of all trades

March 25, 2025 • Marketing Interactive

Sharifah Menyalara Hussein, better known as Lara Hussein, opens up about her 22 year journey leading M&C Saatchi Malaysia as its CEO and founding partner. Lara first started off as an intern with a RM800 paycheck, and slowly, made her way into Bates Malaysia, then Dentsu Young & Rubicam, before moving on to start Brand Energy on her own.

She also shares about how she honed her knowledge in advertising through specialisation and catering to specific industries, rather than being a jack of all trades. Now, Lara is taking a backseat from running the day-to-day operations of M&C Saatchi to focus on mentoring.

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This March, MARKETING-INTERACTIVE is excited to launch its "Women who lead" podcast series, celebrating the powerful female leaders in the marketing and advertising industry across the region.