Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Women Who Lead | Gushcloud's Althea Lim on creating sustainable incomes for content creators
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Marketing Interactive
This April, MARKETING-INTERACTIVE is continuing its "Women who lead" podcast series, celebrating the powerful female leaders in the marketing and advertising industry across the region.
In this episode, Althea Lim, CEO of Gushcloud International shares about her jump from studying biomedical science, to working in her uncle’s bakery, and starting up Barnett Group which would later become Gushcloud.
Besides explaining how she and her co-founder caught on to influencer marketing from the blogging era, Lim also opens up about the sacrifices made to buy back Gushcloud. Additionally, she gives us a peak into Gushcloud’s current progress in Hollywood, Los Angeles, as well as the outlook of the content creator market.