Trendjacking or trouble? Brands navigate the 'AI doll' craze

Following the controversial "Ghiblification" of personal images, another AI trend has taken over social media. This time, users are digitalising their identities into the form of an AI doll.

Many brands across the region have since hopped onto the viral trend, including insurance company Prudential Singapore, Toast Box Singapore, and Grab Malaysia. 

While the trend is primarily a fun and creative way for consumers to engage with technology, the rapid adoption by brands comes as a growing concern around brand control and intellectual property. 

Listen to the full conversation here.