Content360: How STB is turning tourism into branded entertainment Artwork

Marketing Connected

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

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Content360: How STB is turning tourism into branded entertainment

April 29, 2025 • Marketing Interactive

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 12 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking imagination and spearheading for an impactful tomorrow.

In this episode, hear from Singapore Tourism Board’s assistant chief executive of marketing, Kenneth Lim, in a fireside chat with our editor-in-chief Rezwana Manjur. With a career spanning two decades at STB, Lim has held diverse roles in the agency.

Most recently, his team worked on Coldplay’s ‘Man in the Moon’ music video, which was filmed in Singapore, as well as the Made in Singapore global positioning campaign that reinforces Singapore’s status as a Culinary Capital and food haven.