Marketing Connected
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Marketing Connected
Are podcasts the new political battleground in Singapore?
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Marketing Interactive
As Singapore gears up for its General Elections on 3 May 2025, political campaigning is undergoing an audio transformation as podcasts emerge as a surprising front-runner for voter engagement.
In this new digital landscape, where authenticity and accessibility matter more than ever, podcasts offer a unique platform — one that allows political figures to sidestep sound bites and engage in deeper, more personal dialogue with voters.
To understand the growing influence of this medium, MARKETING-INTERACTIVE spoke with content strategists and political podcasters how it’s reshaping the way voters connect with politics in Singapore.
This analysis piece was written by: A'bidah Zaid Shirbeeni