Content360: Marketing with a CEO mindset, the Baskin-Robbins way Artwork

Marketing Connected

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

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Content360: Marketing with a CEO mindset, the Baskin-Robbins way

May 06, 2025 • Marketing Interactive

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking imagination and spearheading for an impactful tomorrow.

In this episode, hear from Baskin-Robbins' Malaysia and Singapore CEO, Ng Yau Chuan, in a fireside chat with our editor, Matthew Eaton. Catch his perspectives on marketing, coming out of Loob Holding as its chief marketing and digital officer, to becoming the CEO of Golden Scoop.

Also keep on listening to hear his thoughts on the role of metrics, data-driven marketing, and engaging senior management.