Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry.Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Content360: Turning punchlines into brand power
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Marketing Interactive
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking imagination and spearheading for an impactful tomorrow.
In this episode, hear from content creators Munah Bagharib, and Rishi Budhrani, in a fireside chat with our editor-in-chief Rezwana Manjur, as they discuss the growing role of laughter in building authentic, engaging brand narratives.
Also keep listening to catch their insights on the balance between live and digital humour, and the broader shift in how brands view digital content creators.