Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Content 360: Championing brand love in the digital chaos
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Malaysia was all about where creativity conquers media fragmentation.
In this episode, hear from Linda Hassan, group chief marketing officer of Domino’s Pizza Malaysia, Singapore and Cambodia, as she shares about championing the power of brand love while navigating the ever-changing digital landscape, in a fireside chat with our editor-in-chief Rezwana Manjur.
From advocating for strong marketing fundamentals to using data-driven insights and balancing short and long-form content strategies, Linda talks us through keeping consumers engaged — even in a fast-paced, high-pressure business, like selling pizzas.