Agentic AI: What does it mean for marketing, CX and brand loyalty?

In this Analysis episode, we dive into the use of agentic artificial intelligence (AI) in Hong Kong and Australia. 

With the rise of agentic AI, we're entering a new era where AI doesn't just analyse or respond, it can act with autonomy, make decisions, and execute multi-step campaigns on behalf of human marketers. And the implications for marketing, CX and brand loyalty are already having a profound impact on how the customer experience is evolving under a tech-led reset.

These analysis pieces were written by Karen Wong and Matthew Eaton.