Content 360: Can storytelling lead to sales? Artwork

Marketing Connected

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

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Marketing Connected

Content 360: Can storytelling lead to sales?

June 06, 2025 • Marketing Interactive

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Malaysia was all about where creativity conquers media fragmentation.

In this episode, hear from RHB Banking Group’s CMO Abdul Sani Abdul Murad, Time’s head of branded content and social, Lau Mun Yee as well as Burger King Malaysia’s head of marketing Leong Huey Ying, as they discuss the balance of brand building and performance marketing in a panel session led by PRecious Communication’s regional vice president Joey Gan.

Listen on to hear their thoughts and insights on how to build authentic conversations, manage stakeholder buy-ins, and how brand building can translate to conversions.