Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Content360 HK: Using AI to support human creativity, not to replace it
Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a competitive edge.
In this episode, hear from Douglas Young, co-founder and CEO of heritage design and lifestyle brand G.O.D., in a fireside chat with our deputy editor Karen Wong, as he shares about using artificial intelligence as a tool to support human creativity, and not replace it.
He also talks about the balance between technology and human creativity, naturally leading to the importance of collaboration.