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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Air India's blunder: Crisis comms or copy-paste?
Air India is under scrutiny after CEO Campbell Wilson released a crisis video strikingly similar to one by American Airlines CEO Robert Isom earlier this year.
From tone to structure, the resemblance was uncanny — sparking speculation online about the use of AI-generated scripts. The near-identical delivery has raised fresh concerns over templated crisis responses, and whether they risk doing more harm than good. MARKETING-INTERACTIVE spoke to industry professionals for their take.
This analysis piece was written by A'bidah Zaid Shirbeeni.