Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
How luxury pop-ups are redefining exclusivity
•
Marketing Interactive
Luxury has always traded on the allure of what’s out of reach - the invitation-only events, the hushed boutiques, the air of untouchability. But as luxury consumers evolve, so do the rules of engagement.
In this episode of Analysis, MARKETING-INTERACTIVE speaks to marketing experts about how exclusivity today has taken a new form, moving away from the idea of being "untouchable" to now being more immersive, inclusive and accessible.
This analysis piece was written by A'bidah Zaid Shirbeeni.