Marketing Connected
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Marketing Connected
Why APAC is (still) cautious about the fractional marketing model
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Marketing Interactive
Fractional chief marketing officers (CMOs) are on the rise. These folks are quietly reshaping how companies tackle marketing leadership, delivering top-tier strategy and expertise on a flexible, part-time basis without the hefty price tag of a full-time hire.
But what are some of the misconceptions and hurdles that fractional CMOs have to face in APAC?
This article was written by Dhanya Vimalan.