Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
In Conversation | How tech is powering a global tea brand
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Marketing Interactive
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Season 1
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Episode 7
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growing Chinese tea brand.
He dives into how Chagee uses cutting-edge technology, from cloud-connected tea machines to automated stores, to scale globally while keeping human interaction at the heart of the brand.