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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
DMA 2025: Ayudante APAC on simplifying data for smarter decisions
In this special Digital Marketing Asia 2025 episode, we’ll be diving into the world of data, AI, and marketing measurement with Ayudante APAC, a digital marketing consulting firm.
On 24.5.2025, Naohiro Yamaura, the chairman and CEO of Ayudante APAC is set to take the stage for a case study titled: “The future of AI-powered marketing measurement: Building a resilient data foundation for growth”, at Marketing-Interactive's DMA conference in Singapore.
As a prelude to Yamaura's session, we sit down with Nur Raihana, and Jason Pua, GMP Consultants at Ayudante APAC, to get a quick preview into some misconceptions surrounding AI, how marketers can future-proof their measurement strategies, and what the next three to five years could look like in this space.