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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
In Conversation | Reinventing influence in the age of content
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Marketing Interactive
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Season 1
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Episode 10
In this latest "In Conversation" episode, Gusto Collective’s Southeast Asia head, Tjin Lee, shares how her journey from agency entrepreneur to content creator has shaped her leadership and creative approach.
She talks about experimenting with social media firsthand, why one needs to “drive the car” to understand it, and how authenticity, curiosity, and constant reinvention have kept her and her brand, relevant in a fast-changing digital world.