DMA 2025: Etika's Santharuban on leading with risk and culture Artwork

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DMA 2025: Etika's Santharuban on leading with risk and culture

November 06, 2025

You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativity, data and performance converge.

This episode features Santharuban Thurai Sundaram, Etika Group of Companies' CEO overseeing Malaysia, Singapore, Brunei and exports. Besides sharing his journey from CMO to CEO, Santharuban discusses his take on leading a company in the age of AI, and building a culture where risk-taking can flourish.