Marketing Connected
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Marketing Connected
Hashtags aren't dead, they're just on 'life support'
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Marketing Interactive
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Once the backbone of content discovery, hashtags have been quietly pushed to the margins as platforms evolve into systems that understand content without needing to be told what it is.
What’s replacing them isn’t another tactic, it’s a move away from how content is interpreted, distributed and discovered.
Original article written by Matthew Eaton, Australia editor.