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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
In Conversation | How Airwallex channels sports energy into B2B impact
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In this episode of In Conversation, Jon Stona, VP of global marketing at Airwallex, shares how challenger brands can rethink B2B marketing.
Drawing from his experience at Google and Stripe, he unpacks why fundamentals still matter, how to build trust at a human level, and why bold, non-traditional moves such as sports partnerships can accelerate brand growth.
The conversation also explores balancing global consistency with local relevance, and making B2B marketing more engaging, strategic, and impactful.