Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Content360 MY: Why instinct still beats data in marketing
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with.
Loob Holding is well known for bringing Taiwanese bubble tea chain Chatime to Malaysia, and subsequently relaunched as Tealive in 2017. The holding company now operates several other F&B brands such as Bask Bear Coffee and WonderBrew.
Speaking during a fireside chat with A+M’s editor-in-chief Rezwana Manjur at Content360 Malaysia, Loo reflected on how Tealive grew from a small bubble tea outlet into one of Malaysia’s most recognisable lifestyle brands by staying culturally relatable and community-driven.