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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
In Conversation | Can creativity still win in a data-driven media world?
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In this episode of “In Conversation”, Astro Malaysia chief sales and marketing officer Tai Kam Leong reflects on navigating rapid media disruption, balancing analytics with creativity, and why Astro is betting on experiential fandom and Malaysian content.
He also shares insights into audience fragmentation, digital channels, OTT partnerships and the future of media consumption in Malaysia’s evolving entertainment landscape.