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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
In Conversation | From meme pages to shaping SEA's creator economy
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In this episode of “In Conversation,” Karl Mak, co-founder of HEPMIL Media Group, shares how a failed regional expansion and the rise of TikTok led them to pivot into the creator economy, culminating in HEPMIL’s acquisition by Publicis Groupe.
He discusses maintaining their cheeky brand identity, nurturing Southeast Asian creators, and why the future of media, commerce, and culture will be shaped by the creator economy.
HEPMIL houses SGAG, MGAG, HEPMIL Creators’ Network.