Marketing Connected
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Marketing Connected
Content360: Why Mamee Double-Decker did everything a snack brand shouldn’t do
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For a while, Mamee Double-Decker felt like it was doing everything right. The company was launching campaigns, rolling out SKUs and pushing limited-edition products. Yet despite staying visible, something was missing.
“Our problem was not really the attention or media - but meaning,” said How Yuan Yi during a recent case study presentation at the Content360 Malaysia conference.
Catch the full conversation right here.